'Last Tuesdays'

Great Speakers, Networking and Complimentary Drinks

Tuesday 27th November 

6pm - 9pm

Graeae Theatre Company

138 Kingsland Road  London, Greater London E2 8DY



Weathering the storm: How you can be more creative in winning and keeping new business in a post-credit crunch economy

​It was announced last month that the UK has finally spluttered its way out of recession. Analysts caution on the rough seas ahead, but this is no time to be prudent; to cower and hide behind the scaremongering of the media and business leaders, so think some.


​Instead, it is the perfect opportunity to exploit gaps in the market and be creative. It's not just the creation of new businesses or the explosion of 'accidental entrepreneurs' that are fascinating in tough times - note, the relatively sleepy town of Leamington Spa recently broke its record for new businesses created in a quarter. Moreover, it is how start-ups and established businesses win clients, develop steady revenue streams and continue to grow in the face of slashed budgets and more fierce competition.

This talk looks at:

  •     How you can ensure you are focusing your time and efforts on the right strategies
  •     Techniques to counteract diminishing appetite for new contracts
  •     More creative and cost effective ways in which you can approach new business development
  •     Creating opportunities galore in difficult times
  •     Successfully adopting the best Return on Investment tools to demonstrate your value to clients and customers


Paula Benson, Co-founder, Form [scroll down for information about Paula]

Leon Tong, Managing Director, Bright Lemon [scroll down for information about Leon]

Spaces are limited, so please RSVP to secure your place. 

Need more information? Please email us!

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Paula Benson: Form

Paula Benson co-founded Form – the London based graphic design and branding agency – in 1991, with partner Paul West. Fast forward 21 years and she remains driven by a passion for design and the power it has to make a difference to clients, and their products and services.

Paula's expertise is in creative direction, strategy, graphic design and branding (print and digital), with a particular understanding of contemporary culture encompassing music, media, live events, TV, publishing, fashion, architecture and furniture.  From cutting edge design and art direction for bands to strategic brand thinking and creative project management for larger corporate organisations, Paula has worked with clients such as Virgin Galactic, Festival Republic, Adidas, Elbow, Taste Festivals and Discovery Networks.

With a string of design accolades and awards to her name, the first of which – the PYBT ‘Best New Business’ - was awarded to Form back in 1991 by Prince Charles, through which she was also fortunate enough to meet Nelson Mandela. She also once turned down a lucrative offer to co-head the Apple headquarters graphics wing.

Form’s work is frequently featured in blogs, books and magazines. Paula has been invited to give lectures around the world on design and culture, often alongside partner Paul West, and has represented UK design for the British Embassy in Tokyo and Mexico City.


Leon Tong: Bright Lemon
Leon has over 10 years experience devising and creating highly successful, engaging digital communities for an impressive list of clients including Amnesty International, the British Council, Cambridge University, the Department for Education and MTV

As the founder and managing director of community agency BrightLemon, Leon is a keen supporter of Drupal - and the value of building effective social networks by applying social psychology, user experience and technology

Leon has presented on online communities at numerous events and his article "Build your own social network" was featured this year in .net magazine.